Chalk this up to another "thinking way too much about dumb stuff moments" after loosing your parent. I've noticed several friends on fb posting about getting picked to "pay with love" in McDonalds. Can you imagine my horror if I were told "we'll give you this for free if you call your Mom and tell her you love her"? Even if they changed phrasing to be "call a family member" I'd think it would still be like a slap in the face and would go down as the 2nd cruelest Valentine's day ever. Fortunately, the only motivation to go to McDs is when the shamrock shake is back, which I think is a few weeks away (after this campaign has ended).